San Francisco Bay Area musical instrument retailer Bananas at Large® has been producing a print catalog for decades. As a key part of their marketing efforts, each year approximately 10k copies are printed and mailed to existing customers and copies are also handed out in stores. The directive was to showcase their full assortment of products, feature key brands, manage co-op partner participation, incorporate vendor ads, and produce a mailing list based on existing customer information and sales history.